INTRODUCTION
Reju set out to raise awareness of textile waste and its global impact during New York Climate Week. Working with Exposure USA, we delivered the campaign’s central interactive mechanic a mobile AR filter that visualised the amount of textile waste generated globally in one, thirty, or one hundred and twenty minutes, scaled against New York landmarks such as the Empire State and Flatiron Buildings.
The brief
Bring an abstract sustainability issue to life for policymakers, creators, and the public during a noisy week of events without relying on traditional media or physical builds.
Our Approach
Everything Ahead engineered the AR filter and microsite experience, optimised for mobile discovery via QR codes from digital OOH, paid media, and influencer content. The experience allowed users to explore waste data in 3D space, view it overlaid onto their environment, and share the activation socially.
services used
Creative Strategy
Experiential Activation
3D and UX
Brand and Website Design
Results
- 10,000+ users engaged during Climate Week
- 1m 40s average interaction time
- 1.3M+ impressions across social
- 268M combined audience reach through earned and influencer media
Related Work
Phone Number
+4402030484377
Address
49 Featherstone Street, EC1Y 8SY, London,UK
