Samsung, a global leader in technology, sought an innovative way to engage and train their ambassadors for the launch of its flagship Galaxy handset.
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Samsung wanted to rethink traditional training methods, creating a dynamic and immersive solution that would engage their tech-savvy ambassadors while effectively educating them on the new features of the flagship Galaxy handset.

We developed a free-roaming 3D training experience based on the internal structure of the phone, immersing ambassadors in a virtual environment  of the Galaxy handset. This gamified, interactive platform was designed to captivate users and provide a deeper understanding of the product.
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The training experience was built using Unity and optimised for browser access, requiring no downloads. Samsung launched the experience through a dedicated microsite, supported by a targeted marketing campaign to drive participation and engagement.

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The 3D training experience was a major success, engaging over 2k ambassadors. The initiative achieved a 99% registration response rate and increased product knowledge by 84%, setting a new standard for Samsung's virtual training programs.

• 2k+ ‍Participants: Reflecting strong engagement.

• 99% Registration Response Rate: Demonstrating campaign effectiveness.
• 84% Knowledge Increase: Showing the impact on product understanding.

Services:

• Creative Strategy
• Technology
• 3D and UX
• Content Production
• Unity

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