Garnier, a global leader in beauty, aimed to highlight its new sustainability initiative, "Green Beauty," by creating an immersive, interactive experience that would engage a worldwide audience.

Garnier wanted to showcase its commitment to sustainability on a global scale, but traditional event formats were no longer feasible. The challenge was to create an engaging, digital-first experience that could reach a diverse, international audience.

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We developed Green Village, a 2D interactive, gamified digital experience to launch Garnier’s Green Beauty initiative. The microsite was designed as a virtual green world, with live streaming from three global regions to introduce Garnier’s sustainability efforts and new product range.

Execution:

• Gamified Experience:
  Visitors could explore Green Village, navigating different areas to learn about Garnier’s sustainability efforts in an interactive and engaging way. Each section of the village highlighted a different aspect of Garnier’s green initiative.
• Live Event Streaming:
  The event was live-streamed across three regions, creating a global experience. Audiences from different time zones tuned in to watch keynote presentations, live Q&A sessions, and product showcases.
• Sustainability Focus:
  Every touchpoint within Green Village emphasized Garnier’s commitment to sustainability, from showcasing eco-friendly products to behind-the-scenes insights into Garnier’s green initiatives.

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The Green Village campaign was highly successful, drawing attention from press and audiences globally.

• Global Reach: The live-streamed event spanned three regions, engaging a diverse international audience.
• Interactive Engagement: The gamified experience kept users engaged, driving higher participation and interaction with Garnier’s sustainability content.
• Sustainability Leadership: The campaign reinforced Garnier’s position as a leader in sustainable beauty.

Services:

• Creative Strategy
• 2D Gamified Design
• Microsite Development
• Event Management
• Live Streaming

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